If you’re looking to sell your house or investment property in Ocala without using a real estate agent, we can help.
Although I am a Realtor and we do cooperate with brokers, sometimes it’s best to avoid paying someone to be in the middle. I would know I’m a Realtor myself but I also own a local we buy houses type company.
After all, paying 5-6% of the sale of a property in a commission is a lot of money. In certain situations, Fl brokers and real estate agents can be very useful and earn their commission. Not always.
How Do I Sell My House Without An Agent in Ocala?
There are a few ways to avoid paying high commissions in your Fl sale.
First, there’s a tricky custom that you’ve gotta know about.
In most sales in Ocala, roughly half of the 6% commission you pay the seller goes to pay for the buyer’s broker and buyer’s agent.
Doesn’t make much sense, right?
Why should you pay for the agent on the other side of the table?
Truthfully, it defies logic – it’s just what’s typically done.
You can use that to your advantage in a few ways.
First, factor in the commissions paid when you’re looking at the comparable sales. If the properties similar to yours sold for prices that included commissions, take that into account.
Don’t underprice your property – be aware that a savvy buyer may expect to take a discount too. Everybody likes a bargain. Even in today’s hot market houses sell typically for 3% less than asking price in the Ocala area. If you’re doing the work of one agent, you can expect to save that money.
Sometimes in Ocala, buyers who aren’t represented by an agent won’t remember to negotiate the buyer’s side commission out of the price for themselves, so don’t remind them if you don’t want to pay them. Just don’t be surprised if it comes up during the negotiation.
You may want to consider offering 2.5% to buyer’s agents who will bring their clients to show your property. Sure, it’s a lot of money. But it is less than the customary 3%. If you’re pricing your property including that commission, you can always negotiate a better deal for a purchaser who comes without an agent. This is especially true in a market where there is very little inventory and agents are competing against each other for business.
On the other hand, if you don’t leave room for the buyer’s agent’s commission, you’ll be excluding most of the buyers in the market in Ocala because their agents won’t show your house. Agents are, after all, independent contractors.
Over 90% of transactions happen through the MLS – that’s the Multiple Listing Service. It’s the main database that all the brokers in Ocala use to access information for their clients on the houses, condos, land and investment properties for sale, along with data on the sold prices.
Once upon a time, you had to pay a full commission to get your property on the MLS. Now in Ocala, there are a few brokers who will charge you a fee just to list your property on the MLS. These are called Flat Fee Listings. Agents see them as “Limited Service” listings. (There ares some agents who will not show these types of listings because they believe they have to do the work of both sides to complete the sale. Silly when you think they are still getting the same commission for a little more work but would rather not have the money.) Often, you spend a few hundred bucks for the listing but all the other marketing is on you.
Compared to the cost of a newspaper ad, the MLS is a cheap way to market your property to a very wide audience especially since MLS listings now are syndicated out to multiple web sites as well as being in the MLS.
All the major real estate search sites like Realtor.com, Zillow, Yahoo Homes, etc. get data from the MLS. Chances are good that when you submit your listing in Ocala to the MLS, information on your property will end up on most of the major sites within a few days.
Each of those sites sells ads. They’ve got packages that let you pay to enhance your listing, feature it at the top of the search, and a lot of other bells and whistles that might or might not get an interested buyer to buy your property.
Advertising is a gamble. Sometimes open houses in Ocala Fl can be a great way to sell a property, and sometimes they’re a waste of time. Same with newspaper ads, craigslist postings, fancy signs – sometimes they work, and sometimes they don’t.
To effectively sell your property on your own, you have to market it well.
Putting up fliers and signs around your neighborhood can generate some calls, and there’s a lot of free websites where you can post information. But often just putting up flyers and an open house isn’t enough if your house doesn’t appeal to the average home buyer.
In theory, real estate agents charge big commissions because they have to spend a lot of money up front to advertise your property. By advertising lots of properties at once, they expect to get more phone calls – and obviously, they’ll make good profits by selling lots of houses.
Certain properties might require thousands of dollars in advertising expenses before the right buyer happens to see the ad and call.
If you want to avoid paying any commissions, you can also sell your house to investors like us for CASH
We fair prices for properties – and we can close fast (in as little as 3-5 days if you need to).
Sometimes we’ll purchase Ocala houses, fix them up, then rent them out… sometimes we’ll fix them up and sell them to other people looking for great homes in the area, and a lot of other reasons, too – but we love to hear from people like you who are thinking of selling anywhere in Fl.
We’re investors who care a lot about Ocala.
We close fast and pay cash in as little as just 3-5 days. Give us a call now at (352) 446-8559 or fill out the short form over here.